Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies

AuthID
 P-00H-RSC
2
Author(s)
Sharma, P
Tipo de Documento
Article
Year published
2015
Publicado
in European Journal of Marketing, ISSN: 0309-0566
Volume: 49, Número: 5/6, Páginas: 760-781
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ISSN: 0309-0566
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