Selection of Digital Marketing Channels: Application of Modern Portfolio Theory

AuthID
P-00J-986
Tipo de Documento
Book Chapter
Year published
2015
Publicado
in Lecture Notes in Electrical Engineering - Industrial Engineering, Management Science and Applications 2015, ISSN: 1876-1100
Páginas: 585-597
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Source Identifiers
ISSN: 1876-1100
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