Determining the Causal Relationships That Affect Consumer-Based Brand Equity

AuthID
 P-00J-PH0
3
Author(s)
Torres, PM
·
Lisboa, JV
1
Editor(es)
Ross Brennan and Professor Sue Hall, Dr
Tipo de Documento
Article
Year published
2015
Publicado
in Marketing Intelligence & Planning - Mrkting Intelligence & Plan, ISSN: 0263-4503
Volume: 33, Número: 6, Páginas: 944-956
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ISSN: 0263-4503
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