Publicações

AuthID
P-00K-0D1

Author(s)

Tipo de Documento

Article

Year published

2015

Publicado

in JOURNAL OF MARKETING RESEARCH, ISSN: 0022-2437

Volume: 52, Número: 6, Páginas: 801-816 (16)

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Wos^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1509/jmr.13.0051

Wos: WOS:000368259500005

Source Identifiers

ISSN: 0022-2437

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