Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty

AuthID
 P-00K-JB8
4
Author(s)
Moutinho, L
·
Document Type
Book Chapter
Year published
2012
Published
in Quantitative Modelling in Marketing and Management
Pages: 117-150
Indexing
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-84973484079
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