Differences Between Stayers, Switchers, and Heavy Switchers A Study in the Telecommunications Service Market

AuthID
 P-00K-XCJ
3
Author(s)
Silva, PM
·
Tipo de Documento
Article
Year published
2016
Publicado
in MARKETING INTELLIGENCE & PLANNING, ISSN: 0263-4503
Volume: 34, Número: 6, Páginas: 843-862 (20)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-84988528162
Wos: WOS:000386212700007
Source Identifiers
ISSN: 0263-4503
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