Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

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P-00M-00Q
Tipo de Documento
Article
Year published
2016
Publicado
in Corp Reputation Rev - Corporate Reputation Review, ISSN: 1363-3589
Volume: 19, Número: 2, Páginas: 179-193
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ISSN: 1363-3589
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