Publicações

Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

AuthID
P-00M-AHC

Author(s)

Matos, PV

do Vale, RC

Editor(es)

Martinez Lopez,FJ;Martinez Lopez,FJ;Gazquez Abad,JC;Gijsbrecht,E

Tipo de Documento

Proceedings Paper

Year published

2016

Publicado

in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING in Springer Proceedings in Business and Economics, ISSN: 2198-7246

Páginas: 85-90 (6)

Conference

3Rd International Conference on Advances in National Brand and Private Label Marketing, Date: JUN 29-JUL 01, 2016, Location: Barcelona, SPAIN, Patrocinadores: Univ Oberta Catalunya, Informat Resources Inc, AECOC, ESADE Business Sch

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Publication Identifiers

DOI: 10.1007/978-3-319-39946-1_10

SCOPUS: 2-s2.0-85125413853

Wos: WOS:000389708600010

Source Identifiers

ISSN: 2198-7246

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Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

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Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

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