Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research

AuthID
 P-00M-AR6
3
Author(s)
Davcik, NS
·
Hair, JF
Tipo de Documento
Article
Year published
2013
Publicado
in SSRN Electronic Journal - SSRN Journal, ISSN: 1556-5068
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ISSN: 1556-5068
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