Reconceptualizing Brand Identity in a Dynamic Environment

AuthID
P-002-1SC
3
Author(s)
Tipo de Documento
Article
Year published
2013
Publicado
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 66, Número: 1, Páginas: 28-36 (9)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-84870506850
Wos: WOS:000313608200005
Source Identifiers
ISSN: 0148-2963
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