A Game-Theoretic Approach to Digital Marketing and Lead Generation for Duopoly Markets

AuthID
P-00M-S5W
3
Author(s)
Tipo de Documento
Proceedings Paper
Year published
2016
Publicado
in Proceedings of the International Conference on Industrial Engineering and Operations Management, ISSN: 2169-8767
Volume: 8-10 March 2016, Páginas: 133-142
Conference
6Th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, Ieom 2016, Date: 8 March 2016 through 10 March 2016, Patrocinadores: EATON Powering Business world wide;IEEE;informs;Official Airline Partner Emirates;SIEMENS
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Publication Identifiers
SCOPUS: 2-s2.0-85018395045
Source Identifiers
ISSN: 2169-8767
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