Branding with the In-Out Effect: The Impact of Consonantal Articulation on Brand Evaluation

AuthID
 P-00M-ZK0
2
Author(s)
Godinho, S
·
Tipo de Documento
Article
Year published
2017
Publicado
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 34, Número: 9, Páginas: 904-911 (8)
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Scopus®
Crossref®12
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85027337945
Wos: WOS:000409198800007
Source Identifiers
ISSN: 0742-6046
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