How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases

AuthID
 P-00N-3EF
2
Author(s)
Brucks, M
Tipo de Documento
Article
Year published
2017
Publicado
in Journal of Consumer Research, ISSN: 0093-5301
Volume: 44, Número: 3, Páginas: 598-612
Indexing
Scopus®
Crossref®94
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85030678436
Source Identifiers
ISSN: 0093-5301
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