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Determining the Receptivity to the Bluetooth Marketing by the Portuguese Consumer

AuthID
P-00P-CDQ

Author(s)

Sa, I

Goncalves, P

Vilas Boas, M

Editor(es)

Mesquita, A; Peres, P

Tipo de Documento

Proceedings Paper

Year published

2015

Publicado

in PROCEEDINGS OF THE 2ND EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2015) in Proceedings of the European Conference on Social Media, ISSN: 2055-7213

Páginas: 398-405 (8)

Conference

2Nd European Conference on Social Media (Ecsm), Date: JUL 09-10, 2015, Location: Polytechn Inst Porto, Sch Accounting & Adm, Porto, PORTUGAL, Host: Polytechn Inst Porto, Sch Accounting & Adm

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Publication Identifiers

Wos: WOS:000404225700050

Source Identifiers

ISSN: 2055-7213

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