Do High Brand Equity and Very High Brand Equity Require Different Conditions? An Empirical Study Using Fsqca

AuthID
 P-00P-GXG
3
Author(s)
Torres, P
·
Tipo de Documento
Proceedings Paper
Year published
2018
Publicado
in International Journal of Economics and Business Research, ISSN: 1756-9850
Volume: 16, Número: 2, Páginas: 263-279
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85051721030
Source Identifiers
ISSN: 1756-9850
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