The Meaning of a Brand? An Archetypal Approach

AuthID
 P-00P-MVP
3
Author(s)
Xara Brasil, D
·
Marquina, P
Document Type
Article
Year published
2018
Published
in REGE-REVISTA DE GESTAO, ISSN: 1809-2276
Volume: 25, Issue: 2, Pages: 142-159 (18)
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Publication Identifiers
Wos: WOS:000444623800001
Source Identifiers
ISSN: 1809-2276
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