Feelings Generated by Threat Appeals in Social Marketing: Text and Emoji Analysis of User Reactions to Anorexia Nervosa Campaigns in Social Media

AuthID
 P-00P-XHC
2
Author(s)
Tipo de Documento
Article
Year published
2018
Publicado
in International Review on Public and Nonprofit Marketing, ISSN: 1865-1984
Volume: 15, Número: 4, Páginas: 591-607
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Scopus®
Crossref®9
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85057818997
Source Identifiers
ISSN: 1865-1984
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