"Brand Play" Versus "Brand Attack": the Subversion of Brand Meaning in Non-Collaborative Co-Creation by Professional Artists and Consumer Activists

AuthID
 P-00Q-24C
3
Author(s)
Kristal, S
·
Tipo de Documento
Article
Year published
2018
Publicado
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 27, Número: 3, Páginas: 334-347 (14)
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Publication Identifiers
Wos: WOS:000454251400008
Source Identifiers
ISSN: 1061-0421
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