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The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project

AuthID
P-00Q-QC0

Author(s)

Raposo, D

Ribeiro, R

Amaral, M

da Silva, FM

Sanroman, JRM

Editor(es)

Rebelo,F;Soares,MM

Tipo de Documento

Proceedings Paper

Year published

2020

Publicado

in ADVANCES IN ERGONOMICS IN DESIGN in Advances in Intelligent Systems and Computing, ISSN: 2194-5357

Volume: 955, Páginas: 91-102 (12)

Conference

10Th International Conference on Applied Human Factors and Ergonomics (Ahfe) / International Conference on Ergonomics in Design, Date: JUL 24-28, 2019, Location: Washington, DC

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Publication Identifiers

DOI: 10.1007/978-3-030-20227-9_9

SCOPUS: 2-s2.0-85067362156

Wos: WOS:000651052300009

Source Identifiers

ISSN: 2194-5357

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The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project

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