Consumer Response to Design Variations in Pay-What-You-Want Pricing

AuthID
 P-00Q-RPY
2
Author(s)
Document Type
Article
Year published
2019
Published
in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, ISSN: 0092-0703
Volume: 47, Issue: 5, Pages: 879-898 (20)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85067938883
Wos: WOS:000478742300006
Source Identifiers
ISSN: 0092-0703
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