Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys

AuthID
 P-00Q-WW0
7
Author(s)
Hogreve, J
·
Wünderlich, NV
·
Chowdhury, IN
·
Fleischer, H
·
Mousavi, S
·
Rötzmeier Keuper, J
·
Tipo de Documento
Article
Year published
2019
Publicado
in Journal of Business Research, ISSN: 0148-2963
Volume: 116, Páginas: 377-386
Indexing
Scopus®
Crossref®25
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85069882550
Source Identifiers
ISSN: 0148-2963
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