The Impact of Involvement on Engagement with Brand Posts

AuthID
 P-00R-1NA
2
Author(s)
Tipo de Documento
Article
Year published
2019
Publicado
in JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, ISSN: 2040-7122
Volume: 13, Número: 3, Páginas: 277-301 (25)
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Publication Identifiers
SCOPUS: 2-s2.0-85071586711
Wos: WOS:000487806000001
Source Identifiers
ISSN: 2040-7122
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