Relational Marketing in the Face of Digital Disruption: Pearls and Perils of Implementation of a Crm System in B2B

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 P-00R-Z0D
2
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Tipo de Documento
Article
Year published
2020
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in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Número: 6, Páginas: 34-55 (22)
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Wos: WOS:000523290700003
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ISSN: 2182-9306
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