Publicações

AuthID
P-002-GHV

Author(s)

Tipo de Documento

Article

Year published

2012

Publicado

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 46, Número: 3-4, Páginas: 331-356 (26)

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Wos^®

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Publication Identifiers

DOI: 10.1108/03090561211202503

SCOPUS: 2-s2.0-84858818410

Wos: WOS:000303369000002

Source Identifiers

ISSN: 0309-0566

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