Refocusing Loyalty Programs in the Era of Big Data: a Societal Lens Paradigm

AuthID
P-00S-A0C
13
Author(s)
Stourm, V
·
Neslin, SA
·
Bradlow, ET
·
Breugelmans, E
·
Chun, SY
·
Kopalle, P
·
Park, YH
·
Amariles, DR
·
Thomadsen, R
·
Liu Thompkins, Y
·
Venkatesan, R
Tipo de Documento
Article in Press
Year published
2020
Publicado
in MARKETING LETTERS, ISSN: 0923-0645
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85085891840
Wos: WOS:000537022000001
Source Identifiers
ISSN: 0923-0645
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