Exploring the Effects of Ethnocentrism and Country Familiarity in Consumer Preference and Brand Recognition

AuthID
 P-00S-DYK
3
Author(s)
Sousa, A
·
Tipo de Documento
Article
Year published
2018
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in International Journal of Business and Globalisation, ISSN: 1753-3627
Volume: 20, Número: 2, Páginas: 1
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ISSN: 1753-3627
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