Brand Personality as a Predictor in the Product/Firm Relationship as it Relates to Brand Loyalty During Periods of Brand Stress, Catastrophic Events or Recalls

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 P-00S-DYT
2
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Article
Year published
2013
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in J. for Global Business Advancement, ISSN: 1746-966X
Volume: 6, Número: 3, Páginas: 212
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ISSN: 1746-966X
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