Developing Consumer Brand Relationships Built to Last: Brand Stress, Catastrophic Events and Negative Social Network Campaigns

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 P-00S-DYV
2
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Article
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2012
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in J. for International Business and Entrepreneurship Development, ISSN: 1549-9324
Volume: 6, Número: 2, Páginas: 107
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ISSN: 1549-9324
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