Brand Love Measurement Scale Development: an Inter-Cultural Analysis

AuthID
P-00S-PZQ
2
Author(s)
Pontinha, VM
·
Tipo de Documento
Article
Year published
2020
Publicado
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 29, Número: 4, Páginas: 471-489 (19)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85076217988
Wos: WOS:000565542700006
Source Identifiers
ISSN: 1061-0421
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