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Brand Love Measurement Scale Development: an Inter-Cultural Analysis
AuthID
P-00S-PZQ
2
Author(s)
Pontinha, VM
·
do Vale, RC
Document Type
Article
Year published
2020
Published
in
JOURNAL OF PRODUCT AND BRAND MANAGEMENT,
ISSN: 1061-0421
Volume: 29, Issue: 4, Pages: 471-489 (19)
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Scopus
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Metadata
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Publication Identifiers
DOI
:
10.1108/jpbm-10-2018-2094
Scopus
: 2-s2.0-85076217988
Wos
: WOS:000565542700006
Source Identifiers
ISSN
: 1061-0421
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