Impact of Brand Loyalty and Online Impulse Buying on the Consumer’s Attitude Towards the Brand [Impacto da Fidelidade À Marca e da Compra Por Impulso Online Na Atitude do Consumidor Em Relação À Marca]

AuthID
 P-00S-VPW
5
Author(s)
Fernandes, A
·
Guarda, T
·
Victor, JA
Document Type
Article
Year published
2020
Published
in RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, ISSN: 1646-9895
Volume: 2020, Issue: E34, Pages: 106-118
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85092339564
Source Identifiers
ISSN: 1646-9895
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