Identifying and Exploring Key Drivers of Customer Engagement on Social Media: A Netnography Approach

AuthID
 P-00T-RMQ
2
Author(s)
Nogueira, M
6
Editor(es)
Rocha,A;Peter,MK;Loureiro,S;Reis,JL;Cayolla,R;Bogdanovic,Z
Tipo de Documento
Proceedings Paper
Year published
2021
Publicado
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 205, Páginas: 507-519
Conference
International Conference on Marketing and Technologies, Icmarktech 2020, Date: 8 October 2020 through 10 October 2020
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85103445338
Source Identifiers
ISSN: 2190-3018
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