Determinants and Consequences of Brand Credibility: a Case Study in the Pharmaceutical Industry

AuthID
 P-00V-0XS
4
Author(s)
Bairrada, CM
·
Santos, RM
·
Coelho, A
Tipo de Documento
Article
Year published
2021
Publicado
in INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, ISSN: 1750-6123
Volume: 15, Número: 2, Páginas: 282-297 (16)
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Publication Identifiers
SCOPUS: 2-s2.0-85106408381
Wos: WOS:000655200200001
Source Identifiers
ISSN: 1750-6123
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