The Mediating Effect of Positioning and Market Orientation on the Relationship Between Brand and Competitive Advantage

AuthID
 P-00V-31Y
2
Author(s)
2
Editor(es)
Borges,AP;Vieira,E
Tipo de Documento
Proceedings Paper
Year published
2020
Publicado
in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
Páginas: 57-73 (17)
Conference
3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch
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Publication Identifiers
Wos: WOS:000652015800009
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