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The Mediation Effect Of The Csr Image Between The Consumer's Perception Of Brand Globalness And Brand Authenticity And Purchase Intention

AuthID
P-00V-340

Author(s)

Rodrigues, P

Editor(es)

Borges,AP;Vieira,E

Tipo de Documento

Proceedings Paper

Year published

2020

Publicado

in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)

Páginas: 556-556 (1)

Conference

3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch

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Wos: WOS:000652015800095

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The Mediation Effect Of The Csr Image Between The Consumer's Perception Of Brand Globalness And Brand Authenticity And Purchase Intention

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