Do Brand Relationships on Social Media Motivate Young Consumers' Value Co-Creation and Willingness to Pay? The Role of Brand Love

AuthID
 P-00V-3FA
4
Author(s)
Wallace, E
·
Torres, P
·
Stefuryn, M
Tipo de Documento
Article in Press
Year published
2021
Publicado
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 31, Número: 2, Páginas: 189-205 (17)
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Wos®
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Publication Identifiers
Wos: WOS:000662727500001
Source Identifiers
ISSN: 1061-0421
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