What Makes a Corporate Heritage Brand Authentic for Consumers? A Semiotic Approach

AuthID
 P-00V-42M
2
Author(s)
Rindell, A
·
Tipo de Documento
Article in Press
Year published
2021
Publicado
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
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Publication Identifiers
Wos: WOS:000663498200001
Source Identifiers
ISSN: 1350-231X
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