Value Dimensions of Gamification and Their Influence on Brand Loyalty and Word-Of-Mouth: Relationships and Combinations with Satisfaction and Brand Love

AuthID
 P-00V-9KY
3
Author(s)
Torres, P
·
Neves, C
Tipo de Documento
Article in Press
Year published
2021
Publicado
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Indexing
Wos®
Crossref®15
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Publication Identifiers
Wos: WOS:000684879300001
Source Identifiers
ISSN: 0742-6046
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