Data Science Applied to Marketing: A Literature Review

AuthID
 P-00V-BVQ
3
Author(s)
Rosario, A
·
Moniz, LB
·
Document Type
Review
Year published
2021
Published
in JOURNAL OF INFORMATION SCIENCE AND ENGINEERING, ISSN: 1016-2364
Volume: 37, Issue: 5, Pages: 1067-1081 (15)
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Publication Identifiers
Wos: WOS:000692604600005
Source Identifiers
ISSN: 1016-2364
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