The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study

AuthID
 P-00V-CM1
3
Author(s)
Macedo, A
·
10
Editor(es)
Gervasi,O;Murgante,B;Misra,S;Garau,C;Blecic,I;Taniar,D;Apduhan,BO;Rocha,AM;Tarantino,E;Torre,CM
Tipo de Documento
Proceedings Paper
Year published
2021
Publicado
in COMPUTATIONAL SCIENCE AND ITS APPLICATIONS, ICCSA 2021, PT II in Lecture Notes in Computer Science, ISSN: 0302-9743
Volume: 12950, Páginas: 607-621 (15)
Conference
21St International Conference on Computational Science and Its Applications (Iccsa), Date: SEP 13-16, 2021, Location: Cagliari, ITALY
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Publication Identifiers
SCOPUS: 2-s2.0-85125231269
Wos: WOS:000722379800044
Source Identifiers
ISSN: 0302-9743
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