The Role of Storytelling in the Creation of Brand Love: the Pandora Case

AuthID
 P-00V-HT0
2
Author(s)
Cavalheiro, R
Tipo de Documento
Article in Press
Year published
2021
Publicado
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 29, Número: 1, Páginas: 58-71 (14)
Indexing
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Scopus®
Crossref®16
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85116458282
Wos: WOS:000704213000001
Source Identifiers
ISSN: 1350-231X
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