Linking Brand and Competitive Advantage: The Mediating Effect of Positioning and Market Orientation

AuthID
 P-00W-0ZW
2
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Tipo de Documento
Article
Year published
2022
Publicado
in EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS, ISSN: 2444-8834
Volume: 28, Número: 2
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SCOPUS: 2-s2.0-85123234100
Wos: WOS:000745276000005
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ISSN: 2444-8834
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