The Influence of Brand Experience on Brand Equity: the Mediating Role of Brand Love in a Retail Fashion Brand

AuthID
 P-00W-ESH
3
Author(s)
Tipo de Documento
Article
Year published
2022
Publicado
in MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, ISSN: 1842-0206
Volume: 17, Número: 1, Páginas: 1-14 (14)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85129076900
Wos: WOS:000780008700001
Source Identifiers
ISSN: 1842-0206
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