Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate

AuthID
P-00W-GZH
2
Author(s)
4
Editor(es)
Rocha,A;Adeli,H;Dzemyda,G;Moreira,F
Tipo de Documento
Proceedings Paper
Year published
2022
Publicado
in INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3 in Lecture Notes in Networks and Systems, ISSN: 2367-3370
Volume: 470, Páginas: 532-540 (9)
Conference
World Conference on Information Systems and Technologies (Worldcist), Date: APR 12-14, 2022, Location: ELECTR NETWORK
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85130295320
Wos: WOS:000873556200048
Source Identifiers
ISSN: 2367-3370
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