Brands at the Nexus of Organizations and Markets: How Organizational Structures and Technology Shape Marketing Practice

AuthID
 P-00W-HGC
2
Author(s)
Magalhaes, M
·
4
Editor(es)
Reis,JL;Lopez,EP;Moutinho,L;DosSantos,JPM
Tipo de Documento
Proceedings Paper
Year published
2022
Publicado
in MARKETING AND SMART TECHNOLOGIES, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 279, Páginas: 693-701 (9)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
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Publication Identifiers
Wos: WOS:000787119600058
Source Identifiers
ISSN: 2190-3018
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