Impact of Brand Familiarity on Attitude Formation: Insights and Generalizations from a Meta-Analysis

AuthID
 P-00W-KH4
4
Author(s)
Santini, FD
·
Pinto, DC
Tipo de Documento
Article in Press
Year published
2022
Publicado
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
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Publication Identifiers
Wos: WOS:000797116200001
Source Identifiers
ISSN: 1061-0421
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