Publicações

The Contribution of Green Marketing to Brand Strengthening and Consumer Loyalty: The Lush Case

AuthID
P-00W-PD4

Author(s)

Saraiva, I

Editor(es)

Martins,N;Brandao,D

Tipo de Documento

Proceedings Paper

Year published

2022

Publicado

in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION II in Springer Series in Design and Innovation, ISSN: 2661-8184

Volume: 19, Páginas: 631-638 (8)

Conference

5Th International Conference on Design and Digital Communication (Digicom), Date: NOV 04-06, 2021, Location: Barcelos, PORTUGAL, Patrocinadores: Polytechn Inst Cavado & Ave, Design Sch,ID+,Res Inst Design Media & Culture,CECS UM

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Publication Identifiers

DOI: 10.1007/978-3-030-89735-2_51

SCOPUS: 2-s2.0-85130871621

Wos: WOS:000849732300051

Source Identifiers

ISSN: 2661-8184

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The Contribution of Green Marketing to Brand Strengthening and Consumer Loyalty: The Lush Case

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