Determinants and Consequences of Youtube Advertising Value

AuthID
 P-00W-X6D
3
Author(s)
Ribeiro, A
Tipo de Documento
Article
Year published
2022
Publicado
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 10, Número: 18, Páginas: 50-70 (21)
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Wos: WOS:000825117000002
Source Identifiers
ISSN: 2182-9306
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