Leveraging Email Marketing: Using the Subject Line to Anticipate the Open Rate

AuthID
 P-00W-XEZ
3
Author(s)
Tipo de Documento
Article
Year published
2022
Publicado
in EXPERT SYSTEMS WITH APPLICATIONS, ISSN: 0957-4174
Volume: 207, Páginas: 117974 (8)
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Scopus®
Crossref®11
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85133671663
Wos: WOS:000827969900003
Source Identifiers
ISSN: 0957-4174
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