Conflicting Consumer Cultures, Shopping Rituals, and the Challenges of Measuring Consumer-Based Brand Equity

AuthID
 P-00W-YTV
4
Author(s)
Hajdas, M
·
Radomska, J
·
Szpulak, A
·
Tipo de Documento
Article in Press
Year published
2022
Publicado
in JOURNAL OF MARKETING THEORY AND PRACTICE, ISSN: 1069-6679
Volume: 31, Número: 4, Páginas: 470-489 (20)
Indexing
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Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85134571506
Wos: WOS:000828978600001
Source Identifiers
ISSN: 1069-6679
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