Brand Love and Brand Addiction and Their Effects on Consumers' Negative Behaviors

AuthID
 P-00X-AFW
4
Author(s)
Fetscherin, M
·
Hou, FJ
Tipo de Documento
Article in Press
Year published
2022
Publicado
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 56, Número: 12, Páginas: 3227-3248 (22)
Indexing
Wos®
Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85139666438
Wos: WOS:000865960200001
Source Identifiers
ISSN: 0309-0566
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